Privacy Policy

The Policy describes the information we process to support POPO. You can find additional tools and information in the POPO application’s setting section

Types of information do we collect

To provide the POPO Products, we must need to process information about you. The type of information that we collect depends on how you use our Products. 

Information and content you provide

We collect the content, communications and other information you provide when you use our Products, including when you sign up for an account, create or share content and message or communicate with others. This can include information in or about the content that you provide (e.g. metadata), such as the location of a photo or the date a file was created. It can also include what you see through features that we provide, such as our camera, so we can do things such as suggest masks and filters that you might like, or give you tips on using camera formats. Our systems automatically process content and communications that you and others provide to analyse context and what’s in them for the purposes described below. Learn more about how you can control who can see the things you share.

Networks and connections

We collect information about the people, Pages, accounts, hashtags and groups that you are connected to and how you interact with them across our Products, such as people you communicate with the most or groups that you are part of. We also collect contact information if you choose to upload, sync or import it from a device (such as an address book or call log or SMS log history), which we use for things such as helping you and others find people you may know and for the other purposes listed below.

Your usage

We collect information about how you use our Products, such as the types of content that you view or engage with, the features you use, the actions you take, the people or accounts you interact with and the time, frequency and duration of your activities. For example, we log when you’re using and have last used our Products, and what posts, videos and other content you view on our Products. We also collect information about how you use features such as our camera.

Things others do and information they provide about you.

We also receive and analyse content, communications and information that other people provide when they use our Products. This can include information about you, such as when others share or comment on a photo of you.

Device information.

As described below, we collect information from and about the computers, phones, connected TVs and other web-connected devices you use that integrate with our Products, and we combine this information across different devices that you use. For example, we use information collected about your use of our Products on your phone to better personalise the content or features that you see when you use our Products on another device, such as your mobile phone or tablet.

Information that we obtain from these devices includes:

Device attributes: information such as the operating system, hardware and software versions, battery level, signal strength, available storage space, browser type, app and file names and types, and plugins.

Device operations: information about operations and behaviors performed on the device, such as whether a window is fore grounded or backgrounder.

Identifiers: unique identifiers, device IDs and other identifiers, such as from games, apps or accounts that you use, and Family Device IDs (or other identifiers unique to POPO Company Products associated with the same device or account).

Device signals: Bluetooth signals, information about nearby Wi-Fi access points, beacons and mobile phone masts.

Data from device settings: information that you allow us to receive through device settings that you turn on, such as access to your GPS location, camera or photos.

Network and connections: information such as the name of your mobile operator or ISP, language, time zone, mobile phone number, IP address, connection speed and, in some cases, information about other devices that are nearby or on your network, so we can do things such as help you stream a video from your phone to your TV.

Cookie data: data from cookies stored on your device, including cookie IDs and settings. Learn more about how we use cookies in the POPO Cookies Policy and Instagram Cookies Policy.

How do we use this information?

We use the information that we have (subject to choices you make) as described below, and to provide and support the POPO Products and related services described in the POPO Terms. 

Here’s how:

Provide, personalise and improve our Products.

We use the information we have to deliver our Products, including to personalise features and content and make suggestions for you (such as groups or events that you may be interested in or topics that you may want to follow) on and off our Products. To create personalised Products that are unique and relevant to you, we use your connections, preferences, interests and activities based on the data that we collect and learn from you and others (including any data with special protections you choose to provide); how you use and interact with our Products; and the people, places or things that you’re connected to and interested in on and off our Products. Learn more about how we use information about you to personalise your POPO and Instagram experience, including features, content and recommendations in POPO Products; you can also learn more about how we choose the ads that you see.

Location-related information: We use location-related information – such as your current location, where you live, the places you like to go, and the businesses and people you’re near – to provide, personalise and improve our Products, for you and others. Location-related information can be based on things such as precise device location (if you’ve allowed us to collect it), IP addresses and information from your and others’ use of POPO Products (such as check-ins or events you attend).

Product research and development: We use the information we have to develop, test and improve our Products, including by conducting surveys and research, and testing and troubleshooting new products and features.

Provide measurement, analytics and other business services.

We use the information we have (including your activity off our Products, such as the websites you visit and ads you see) to help advertisers and other partners measure the effectiveness and distribution of their ads and services, and understand the types of people who use their services and how people interact with their websites, apps and services. Learn how we share information with these partners.

Promote safety, integrity and security.

We use the information that we have to verify accounts and activity, combat harmful conduct, detect and prevent spam and other bad experiences, maintain the integrity of our Products, and promote safety and security on and off POPO Products. For example, we use data that we have to investigate suspicious activity or breaches of our Terms or Policies, or to detect when someone needs help. 

Communicate with you.

We use the information that we have to send you marketing communications, communicate with you about our Products and let you know about our Policies and Terms. We also use your information to respond to you when you contact us.

Research and innovate for social good.

We use the information we have (including from research partners we collaborate with) to conduct and support research and innovation on topics of general social welfare, technological advancement, public interest, health and well-being.

How is this information shared?

Your information is shared with others in the following ways:

Sharing on POPO Products

People and accounts that you share and communicate with

When you share and communicate using our Products, you choose the audience for what you share. For example, when you post on POPO, you select the audience for the post, such as a group, all of your friends, the public or a customised list of people. 

Public information can be seen by anyone, on or off our Products, including if they don’t have an account. This includes your username, any information you share with a public audience, information in your public profile on POPO, and content you share on a POPO Page, public POPO account or any other public forum, such as POPO forum. You, other people using POPO, and we can provide access to or send public information to anyone on or off our Products, including in other POPO Company Products, in search results or through tools and APIs. Public information can also be seen, accessed, reshared or downloaded through third-party services such as search engines, APIs and offline media such as TV, and by apps, websites and other services that integrate with our Products.

Content that others share or reshare about you.

You should consider who you choose to share with, because people who can see your activity on our Products can choose to share it with others on and off our Products, including people and businesses outside the audience that you shared with. For example, when you share a post or send a message to specific friends or accounts, they can download, screenshot or reshare that content to others across or off our Products, in person or in virtual reality experiences. Also, when you comment on someone else’s post or react to their content, your comment or reaction is visible to anyone who can see the other person’s content, and that person can change the audience later.

People can also use our Products to create and share content about you with the audience they choose. For example, people can share a photo of you in a story, mention or tag you at a location in a post, or share information about you in their posts or messages. If you are uncomfortable with what others have shared about you on our Products, you can learn how to report the content.

New owner.

If the ownership or control of all or part of our Products or their assets changes, we may transfer your information to the new owner.

Law enforcement or legal requests.

We share information with law enforcement or in response to legal requests in the circumstances

How can I manage or delete information about me?

We provide you with the ability to access, rectify, port and delete your data. Learn more in your POPO settings. We store data until it is no longer necessary to provide our services and POPO Products or until your account is deleted – whichever comes first. 

When you delete your account, we delete things that you have posted, such as your photos and status updates, and you won’t be able to recover this information later. Information that others have shared about you isn’t part of your account and won’t be deleted. If you don’t want to delete your account but want to temporarily stop using the Products, you can deactivate your account instead. 

How do we respond to legal requests or prevent harm?

We access, preserve and share your information with regulators, law enforcement or others:

In response to a legal request (e.g. a search warrant, court order or subpoena) if we have a good-faith belief that the law requires us to do so. This may include responding to legal requests from jurisdictions outside of the United States when we have a good-faith belief that the response is required by law in that jurisdiction, affects users in that jurisdiction and is consistent with internationally recognised standards.

When we have a good-faith belief that it is necessary to: detect, prevent and address fraud, unauthorised use of the Products, breaches of our Terms or Policies, or other harmful or illegal activity; to protect ourselves (including our rights, property or Products), you or others, including as part of investigations or regulatory enquiries; or to prevent death or imminent bodily harm. For example, if relevant, we provide information to and receive information from third-party partners about the reliability of your account to prevent fraud, abuse and other harmful activity on and off our Products.

Information we receive about you (including financial transaction data related to purchases made with POPO) can be accessed and preserved for an extended period when it is the subject of a legal request or obligation, governmental investigation or investigations of possible violations of our terms or policies, or otherwise to prevent harm. We also retain information from accounts disabled for term breaches for at least a year to prevent repeat abuse or other term breaches.

How will we notify you of changes to this Policy?

We’ll notify you before we make changes to this Policy and give you the opportunity to review the revised Policy before you choose to continue using our Products.